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CEOs must read to align strategy with digital technology
A conceptually breathtaking overview of the Web paradigm."Like the Hindu god Shiva, they are both regenerative and destructive," explain consultants Larry Downes and Chunka Mui in their highly compelling digital strategy manual, "Unleashing the Killer App: Digital Strategies for Market Dominance" (1998 Harvard Business School Press). The book is chock full of case studies of companies who are either riding the Internet wave to fortune and fame - or have been sidelined and marginalised.
The new forces of our age are globalisation, digitisation and deregulation. Traditional corporate strategies are getting replaced by digital strategies, which are more dynamic, intuitive, and participatory.
The Internet (along with its intra-organisational manifestation, the Intranet) has firmly occupied centre stage in the global marketspace thanks to three fundamental laws: Moore's law, Metcalfe's law, and Coase's law. Moore's law maintains that processing power doubles every 18 months while costs hold constant. According to Metcalfe's law, the utility of a network is proportional to the square of the number of users.
And economist Ronald Coase observes that as markets become more efficient, there is an increasing organisational trend towards downsizing, outsourcing, and decentralisation ("The Law of Diminishing Firms"). Killer apps are now the result of these three principles operating together in cyberspace. To these three laws, the authors add one more: the Law of Disruption, accounting for the disruption caused by exponentially-changing technology on incrementally-changing social systems.
The Internet is taking every advantage of every new advance in communications, interface design, computer architecture and information sharing software via a combination of Moore's and Metcalfe's laws. The explosive growth of the multimedia Internet is redefining business-to-consumer and business-to-business services across the globe; for instance, it enables suppliers and distributors - and even prospective mates - to directly find one another across international borders, sidestepping many intermediaries.
"The Web is currently tearing apart the financial services and telecom industries, among others, inspiring civil wars there much as the steam engine did years ago," the authors explain.
Via killer apps, cutting edge companies in the Internet age are transforming their businesses from producers of commodity goods to providers of sophisticated services. Companies like Dell Computers, Cisco Systems, Federal Express, Charles Schwab and Amazon.com are successfully re-aligning relationships with and among consumers via Internet technologies and building unprecedented brand loyalty in cyberspace.
The Web is creating "shock waves in information components of every industry," so much so that digital technologies are not just enablers of change, but disrupters of current operating models.
Digital age strategies need not be the preserve only of IT companies - Nike, for instance, is progressively divorcing itself from production, distribution, advertising, and even design; most of these operations are being outsourced. "We decided we're a sports company, not just a shoe company," CEO Phil Knight has remarked. "What Nike has kept for itself is brand management, the relentless development of the Nike world view, the Nike lifestyle, and the Nike experience," the authors explain.
To be able to develop digital strategies, a company must improve its ability to spot, internalise, shape and exploit killer apps, the authors claim. Organisations have to be become more nimble, open, fun, and take on a new incarnation.
Traditional organisations need to focus on three key areas of change for digital strategy in the network age: re-shaping the organisational environment, building new connections with business partners and customers, and re-defining their core structure and strategy.
Re-shaping the business environment can take place via features like mass customisation, user empowerment, and online communities. For instance, Federal Express is reaping tens of millions of dollars of savings in customer service costs thanks to enhanced features on its Web site such as letting customers print their own airbills, complete with bar code.
Experimenting with digital strategies may even involve "cannibalisation" of one's own products and services, a fear shared by many print publications initially venturing online. The key, the authors claim, is to use the online channel as an entry point for higher-value services, such as searchable and customisable financial data feeds. Otherwise, a competitor may cannibalise your products. "Jumpstart new markets with the credibility and goodwill you already have," the authors urge.
Notable success stories in this regard include U.S. electronics parts distributor Marshall Industries, which seemingly cannibalised its own business by setting up a Web site which put its suppliers and buyers directly in touch with one another. But in effect, it created a new global channel - it now receives 2,000 inquiries a day from 52 countries via its Web site. Thus inspired, Marshall Industries is now getting into the Extranet services business for the electronics industry.
Examples of successful online personalisation services include PointCast, the Wall Street Journal's Personal Journal, Intuit's Quicken, and Hallmark Greeting Cards' online reminder service for special anniversaries.
"The closer you can get to activities about which the community feels passionate, the greater the potential value you can capture," the authors claim (much on the lines of John Hagel and Arthur Armstrong's earlier bestseller, "Net Gain"). Sites like PlumbNet and Barter Systems are tapping into "Do It Yourself" trends - the growing desire for people to take charge of activities themselves and save money.
Successful examples of virtual community building include online gaming, ESPN SportsZone's fantasy leagues, online dating services, and America Online's People Connection service and Buddy Lists. "Brand management in cyberspace requires real engagement with customers," the authors say. Customer service is being replaced by "customer intimacy."
Forming partnerships and building new organisational connections are key in the digital age. These can cover the full gamut from strategic alliances and joint ventures to equity stakes and outright ownership - well exemplified by Microsoft's buying out of WebTV, and its 25 percent stake in cable TV giant ComCast.
Managing innovation as portfolio management using risk analysis calls for new skills, leadership, and will, the authors explain. For instance, while it was in the era of first generation spreadsheets, Lotus spun off a separate company called Iris to develop the Notes product.
Another source of new ideas and fresh inspiration can come from hiring young people, and tapping into the skillsets and aptitudes of children (probably better addressed in other books like "Growing Up Digital" by Dan Tapscott).
Acquiring the killer app mindset requires a strong degree of technology alignment. "Organisations cannot unleash killer apps until they can harness their own business and technology expertise," the authors say.
For this, organisations need to invest in IT and skillset-building. This can be aided by fostering an e-mail culture and reliable tools for document sharing and collaboration. "It becomes impossible to determine where the business stops and the technology starts," the authors explain, citing examples like Amazon.com and Cisco.
Companies also need to constantly innovate. The online mall MCI Marketplace died a slow death because it became stale; cybermalls will need to continually add new features and create new shopping experiences on the Web.
"The organisation with the healthiest environment for identifying, nurturing and redefining killer apps, whether their own or those invented by others (perhaps for entirely different purposes), is the organisation that will translate its digital strategy into market dominance," the authors conclude.
In sum, this is a conceptually breathtaking overview of the context within which the Web paradigm is changing business the way we know it. An online companion and an online discussion group would have helped extend the shelf-life of this book.
The ROI of InnovationThe co-authors divide their book into three parts: Digital Strategy, Designing the Killer App, and Unleashing the Killer App. In Part I, there is a brief discussion of one "killer app" in the Middle Ages, the stirrup, which added mounted cavalry to the battle equation. The "lowly stirrup" played a singular role in rearranging the political, social, and economic structure of medieval Europe.
In The Lever of Riches, Joel Mokyr identifies countless other "killer apps" throughout history such as paved streets and sewerage disposal; the lever, wedge, and screw; the heavy plow and three-field system; the weight-driven mechanical clock; spectacles; the printing press; the steam engine; the telegraph; the bicycle; ...each of which also had a truly profound impact.
To repeat, Larry Downes & Chunka Mui concern themselves with the technology of transforming information into digital form. Thus in Part I, they examine the "killer app", explain what they call "the new economics", and then shift their attention to the nature of a digital strategy. They dully acknowledge the disruptive power of "killer apps" which can suddenly destroy the equilibrium of what appeared to be stable systems of commerce and government. For them, business change now originates with digital technology; more specifically, with "killer apps." Strategies are needed to manage (to the extent possible) their impact to achieve sustainable competitive advantage. These strategies must accommodate three new forces: digitization, globalization, and deregulation. The "dirty little secret" to which Gary Hamel has referred is that the strategy industry "doesn't have any theory of strategy creation." The success of any digital strategy may well be the result of what Hamel calls "lucky foresight." Downes & Mui seem to agree with Hamel while offering, in Part II, what they refer to as "a few rules of thumb." They suggest three stages of "killer app" design and carefully explain each. They identify 12 specific principles on which to base the design process. In Part III, they shift their attention to "Unleashing the Killer App" and correctly stress the importance of communication, one which "speaks with the language of ideas, scenarios, options, and what-ifs."
In Chapter 7, the reader's attention is directed to two major corporations, McDonald's and VEBA AG, which illustrate digital strategy in practice. These are, in effect, mini-case studies. It is important to point out, however, that effective digital strategies are not the sole province of major corporations such as these. A "killer app" can quickly increase or reduce the size of any company. Consider the fact that a single dry goods store in Kemmerer (Wyoming) can become the J.C. Penney Company which, in turn, now struggles (with mixed results) to compete successfully with a company whose own history can be traced back to the Walton 5&10 in Bentonville (Arkansas). Downes & Mui assert that "Developing digital strategy...requires components of both problem-pull and technology-push...operating together in a well-functioning organization [in which] the process becomes not only circular but indistinguishable...in a pragmatic, indeed opportunistic, response to the new digital environment."
In the final chapter of their brilliant analysis, Downes & Mui suggest that cyberspace "is fueled by free computing power and free bandwidth...and free software." Consequently, "the social conditions that resulted are raw, and the nature of the business climate, by necessity, less developed." As with The Golden Rule dry goods store (in 1902) and then the Walton 5&10 (in 1950), today's companies must seek out new areas of opportunity and start doing business there. "Those who make the transformation by developing a digital strategy are choosing to engage the frontier on its own terms, just as their counterparts from Europe did in settling the New World."
Larry Downes & Chunka Mui have outlined the process of digital strategy, explained the twelve design principles, and described the experiences of organizations that are transforming themselves so that they can unleash "killer apps." Which companies will conquer the "frontier", whatever and wherever it may be? Which companies will not? In the Digital Marketplace, we won't have to wait very long for the answers. Probably in what seems to be about five minutes. Those who share my high regard for this book are urged to read Malcolm Gladwell's The Tipping Point.


The Evolution of Pygmalion
Wonderful! It has stood the test of time -- and triumphed!The cast is excellent. Leslie Howard is perfect as Henry Higgins, the professor of dialects who transforms a flower girl into a lady. And Wendy Hiller is sensational as Eliza Doolittle. There's a certain regal freshness and her British authenticity comes across beautifully. Even though "the rain in Spain" is spoken, rather than sung, it still keeps the same quality. And there is music throughout as background, lively original music created especially for the film. The supporting cast was excellent too. I particularly loved the performance by Wilfrid Larson as Eliza's father. The film moved fast and kept me totally captivated. The costumes were wonderful and the timing for the comedic moments perfect. I found myself laughing out loud in places and smiling to myself throughout. Certainly, this film has stood the test of time and even though it will always be compared to the musical we all know and love, I must say that Pygmalion can definitely stand on its own. Give yourself a treat and check it out. Highly recommended.
A Wonderful Film -- the Drama of My Fair LadyLike many of Shaw's plays, it is built around his pet ideas -- here (in a simple form) the notion that class distinctions are not genuine and could be overcome through education. Unlike some of Shaw's plays which read like socialist tracts, this one has very human characters who keep your interest throughout (in contrast to "Major Barabara" which was a rather tedious movie).
For me, Wendy Hiller make a marvelous Eliza Doolittle. Although Leslie Howard is very good (and presumably what Shaw had in mind), it is hard to forget the bluster Rex Harrison -- a great actor himself -- brought to the role of Professor Higgins. Hiller brings a wonderful dignity and pathos to the role of Eliza Doolittle. The rest of the cast is very good and the sets are very authentically set in Edwardian England.
This is definite buy if you like Shaw, theatre in general, good movies from the 30s, or want to see a richer version of "My Fair Lady."


Interesting Pirate AdventureWith the help of Jim's adult friends, a crew is formed to go in search of the pirate's buried treasure on a remote tropical island. The journey is uneventful until, Jim saves the day when he realizes that their crew consists mainly of pirates who hope to cause mutiny upon reaching the island. Ultimately, a raging battle takes place on the island where Jim and his friends must outwit the pirates who are led by the one-legged Long John Silver.
For a children's book, this book had a lot of inappropriate material - drinking and violence. I also had a tough time with the old-English writing style and the nautical terms. This book was ahead of its time, though, in terms of the adventure it described, but I was hoping for more. Fans of H. Rider Haggard (ala King Solomon's Mines) will enjoy this book but I was sort of happy to be done with it as some parts were engaging and others were muddled.
Classic Adventure NovelA mysterious pirate shows up at an inn owned by Jim Hawkin's mother. The pirate is killed by a gang of rogues, but Jim finds a treasure map belonging to the pirate. Jim then embarks on a journey to far away island to find the treasure. Of course, nobody can be trusted - especially the cook, Long John Silver. With his peg leg and parrot, Silver is the stereotypical pirate. Once the island is reached, sides are chosen - the mutinous pirates against the ship's crew. Jim goes on a journey within a journey on the island, going from one side to another, as the treasure is hunted for.
Everyone should read this book at some point. It's especially good for young boys, due to the fact that the main character (Jim) is a young boy. It's well crafted, and easy to read. And it's hard to put down once you get going. What else can you ask for?
To the hesitating readerI write this review for those students who may hesitate to read Treasure Island. This book is a story of high adventure. In it is the tale of a young boy who comes to possess a treasure map and goes off on a whirlwind adventure filled with sea voyages, pirates, island adventure and treasure. Stevenson wonderfully portrays the characters of young Jim Hawkins, the hero of the book, the fabled Long John Silver, Billy Bones and Ben Gunn. Each adds their own sense of mystery and suspense to the story. The settings of the story from the Admiral Benbow Inn to the Hispaniola, their sailing vessel, to the island itself are very vivid and make you feel as if you are really there. The adventure to and finally on Treasure Island is filled with secret meetings, battle scenes and a quest to find a long since buried fortune in gold. The novel is truly great and is a very entertaining and interesting read.
For those adults who have never read this novel definitely read it and for those who have already read it, read it again it is well worth it. The swashbuckling adventures of Long John Silver and his men, along with Jim Hawkins, are truly timeless. If you have children of age, share the story with them. It is truly a family classic worth sharing with generations to come.


potential to make you a better programmerThe book is divided into three major parts. Part I presents a foundation for the ideas in the rest of the book, exploring the philosophy behind XP, J2EE project development and deployment, and demonstrating the process with a simple Model 2 Web application. Part II spends its first three chapters (4-6) looking at ANT, first with a high-level look at continuous integration practices and then at more concrete examples. Chapters 7-11 look more closely at testing, with chapters on JUnit, Cactus, HttpUnit, JMeter, and JUnitPerf. Part III is a series of reference chapters for ANT, JUnit, Cactus, and HttpUnit. The coverage is exceptionally good and the material is comprehensive.
There's no question that a book like this is unlikely to stimulate readers to suddenly adopt these techniques. Instead, you should consider applying those things that make sense to you and focus on those chapters. The book is written well enough to make that possible, in part thanks to the flexibility, modularity, and effectiveness of the tools being discussed. Serious projects need to take testing seriously and few books approach the topics with this kind of practicality and experience.
If you're doing rapid development, and who isn't these days, this books is well worth a look. It goes beyond simple solutions and may be of interest to QA or testing groups. The philosophy behind this material is modern and forward thinking. It captures some of the best practices and clarifies the application of current tools in the Java community, and has the potential to make you a better programmer and better able to deliver higher-quality code on a shorter timeline. It's not a panacea, but it is a good investment, and inexpensive considering the book's content.
Regardless of whether you subscribe to the practice of Extreme Programming (XP) or not, you're likely to be interested in tools that can help you perform better unit tests and improve your build environment. Good unit tests can make the difference between discovering problems at an early stage (when debugging is least expensive) and less flexible, more expensive projects. If you make heavy use of Java, the ANT build tool is also important, enabling you to do much more than merely build classes. ANT has facilities that range from simple builds to sophisticated interactions with protocols, packaging, and much more.
building, testing, and deploying J2EE applicationsAt first glance at this book, I thought it was trying to be too many things to too many people. It seems to contain every buzzword: Opensource, Extreme Programming, Java, JSP, TagLibs, EJB, etc.
However the book focuses on applying Ant, JUnit and Cactus to J2EE development.
The book is very J2EE and web application centric. A small part of the book had very choppy flow--a few rough spots. Mostly (95%) the book is well written. Generally the book is easy to follow.
My favorite chapters are the ones on JUnitPerf and Cactus.
The case studies are a little long, but they can be skipped and returned to later.
The source code on the website is hidden in plain site. It took a while to find it.
The description above and title miss an important point. The book is J2EE/Jakarta centric. J2EE testing and continous integration can be very difficult without the use of Ant, JUnit, HttpUnit and Cactus.
The description of the book on the companion website clears up the missing points well. I found the description while searching for the source code.
From the companion website:
"Java Tools for eXtreme Programming describes techniques for implementing the Extreme Programming practices of Automated Testing and Continuous Integration using Open Source tools, e.g., Ant, JUnit, HttpUnit, JMeter, and much more."
"The book contains small examples and tutorials on each tool. The examples cover building, deploying, and testing Java and J2EE applications."
"In addition to small examples, there are larger case studies. The case studies are larger more realistic examples. We have case studies involving XSLT, EJB, Struts, JDBC, etc."
"Each case study is complete with an ant build script and several tests, written with JUnit, HttpUnit, Cactus, JUnitPerf and/or JMeter. The case studies focus on building, deploying and testing J2EE applications with Ant and JUnit."
"There is also a reference section for APIs. Instead of rehashing the API documentation, the reference section has example usage, i.e., code examples for the important classes and methods."
"Although this book speaks from an XP perspective, you need not practice XP to benefit from it. For example, you do not have to adopt the entire XP methodology to get value out of this book. Automated testing, for example, can help you refactor code regardless of whether you are doing pair programming or not. Continuous integration can help you detect and fix problems early in the lifecycle of the system regardless of whether your customer is on site or not."
Work smarterThe book follows the construction of an online pet store--similar to Sun's J2EE Blueprint Pet Store but instead of focusing on J2EE technologies, Hightower's example illustrates how XP tools are integrated into a project.
The tuturials work through several iterations of the pet store. The baseline version has no connection pooling and no EJBs. It has several JSPs, a few classes that use JDBC, and some tables in a database.
The second iteration of the case changes the content management piece of the system to a container managed persistence (CMP) entity bean that implements the backend product management. This iteration demonstrates how to incorporate EJB deployment into Web applications and how to ensure that the unit testing of the category systems still works after the addition of CMP entity bean support.
The third iteration of the case study uses an EJB stateless session bean to add pooling of connections and prepared statements. This iteration is used to demonstrate JUnitPerf and show the time savings from pooling prepared statements when the site is hit by many users.
The fourth iteration of the case study creates a Catalog TagLib. Cactus is used to test this TagLib. This is an excellent example to learn how to operate and run Cactus tests and how to integrate them into the build/deploy process.
The fifth iteration of the case study refactors JSPs using the Apache Struts project. Then, it uses HttpUnit to test that the application still works. The HttpUnit test is run against the baseline and new version to show that the requirements are still met.
The sixth and final iteration of the case study refactors the Web application to use Exstensible Style Language Transformation (XSLT) instead of JSP to build the catalog view. It then compares the throughput of the two approaches using JMeter.
I've found it very difficult to follow the partially finished documentation for many of the useful open source tools needed for full XP. Having a book like Hightower's is invaluable to fully leverage the benefits of the XP movement in mid to large scale development efforts.


very disappointing and way too slow
Good...but not suspensefulA widdow at 29, Julie is not ready to give up on love quite yet. With the promise from her dead husband to always watch over her and the unexpected gift of a puppy to be her guardian, Julie must choose between a very sophisticated suitor and the man who used to be her husband's best friend. I think we all know how the story will end before we wvwn finish the first chapter. But this book offers hours of light, easy entertaining reading--the perfect book to relax on vacation with.
Nicholas Sparks Writes His Best One Yet!Julie Berenson is a young widow at 25 years of age, and her husband left her with two unexpected gifts. He left her with a puppy named Singer and the promise that he would always be watching over her. Now, four years later, twenty-nine-year-old Julie is far too young to never have love again. She may be ready to risk caring for someone again. But who?
Should it be Richard Franklin, the sophisticated, handsome engineer who treats her like a queen? Or Mike Harris, the down-to-earth really loving guy who was her husband's best friend? Choosing one of them should bring Julie happiness. But instead,
Julie is fighting for her life because of a jealous nature which ignites a murderous desire.


A Trippy Love Story
i'd like to live in the world of this booknote: i am currently reading christopher's next book called "a trip to the stars" which confirms for me that he is the umberto eco of fantasy--that should be a good indicator of his level of erudition, and the degree to which he uses history and cultural mythology to add dimensions to his books.
Written in glorious technicolor!

Easy Reading
The Way We Were....A Stunning Prophecy for Modern TimesThere is almost a cynical touch to this book that certainly adds to its validity. Many people, (including me, when I can't get something to work) are fearful of technology and the rate at which it is growing. It is somewhat disquieting to see people spending thousands of dollars on a computer that will be obsolete in two years.
The quick synopsis on the back of this book begins with: "The book you are holding is probably obsolete: it consists of atoms, which are bulky and cumbersome to transport. And, increasingly, the dominant unit of human interaction are bits." Being Digital introduces the reader into the digital world-where bits (1's and 0's strung together) are hitting mainstream.
Bits are computer DNA, basically. Having a digital source (such as an mp3 or DVD) means that you can make perfect, exact copies of the strings of 1's and 0's on it. Thus, it is also an extremely high quality bit of media. (no pun intended, hehe) As more and more things are being transferred to bits-something I am just as guilty of as anyone else-it is becoming less and less important to actually have a physical (analog?) copy. For instance, since mp3s made their debut, many people have found no need for buying the CD-I mean, why? When you can download a perfectly equal copy, for free, no less, and either burn it to a CD, or put it on an mp3 player, or hell, even keep it in your hard drive.
The only (slight) problem with this book is the fact that it has been around for so long-well, a long time in technology standards. Published in 1995, it still remains relevant for us to explore where technology is taking us.
Easily read, thought provoking book on Digital Age

A Wrinkle Cure or Just Good Advice?
Easy read, easy to do, and a noticable difference.I breezed through the book the first night I bought it, bought two of his products soon thereafter (one product to firm around the eyes and another to firm the face), and didn't bother with the nutritional supplements (I thought the list was too long and there was no way I was going to figure out which ones were more helpful and the right amount of each to take, and when to take them throughout the day). Instead of rigorously following the diet, I just loosely tried to take his advice, drinking more water so I don't dry up and look like a prune, eating more fruit and veggies, eating more fish (especially salmon), and less red meat (though still stopping in McDonalds every now and then).
Two weeks later I was out with a fellow I had dated a few times and he said I looked particularly attractive that evening. I told him I had had my teeth whitened. He said, no, it's not that, it's my skin, something is beautiful and different about it, he didn't know what. Then I told him I had been trying something new and that it must work, though he was the first person to say anything. The following weekend, my mother told me I looked nice, contented - perhaps it was something else? Last week I took two days off from work and the first day a guy flirted with me in the bookstore and gave me his business card, then the next day I was hanging out in the park and a guy introduced himself to me and kept hanging around me 'til I made it clear I was going my own way, without him. That kind of attention in two days hadn't happened in a long time.
I'm not sure that I see a difference as quickly as 10 minutes, but I would lean toward saying yes, it works quickly. And even if it didn't, it's well worth reading the book and trying some of the recommendations.
P.S. Saw the author on public television tonight and he said which 4 supplements are more important to take, so I'll try those soon (vitamins C and E, DMAE, and alpha lipoic acid), though I won't take them on a schedule as he suggested, but will instead be more random, maybe I'll take them all before work.
I saw this Doctor on Good Morning America!

Powerful play with a lot of meaning about human rights
A Portrait of Marriage in Ibsen's A Doll's HouseThe play raises questions about female self-sacrifice in a male-dominated world. Nora is a "wife and child" to Torvald Helmer, and nothing more. She is his doll, a plaything on display to the world, of little intellectual value and even less utility in his life. Thus it is logical for Helmer to act so shockingly upon his discovery that Nora has managed financial affairs (typically a family responsibility reserved for the patriarch) without so much as his consent or knowledge. What, then, is the play saying about women by allowing Nora to act alone and independently, all the while allowing her to achieve little success in doing so?
Such an apparent doubt by the playwright of the abilities of women is quickly redeemed by Nora's sudden mental fruition, as though she, in the course of a day or so, accomplishes the amount of growing up to which most persons devote years and years. She has developed the intuition and motivation to leave behind everything she has lived for during she and Helmer's eight years of marriage in exchange for an independent life and the much-sought virtue of independent thought. Nora suddenly wishes to be alone in the world, responsible for only her own well-being and success or failure. She is breaking free of her crutches (Helmer, her deceased father, the ill-obtained finances from Krogstad) and is now appetent to walk tall and proud.
Through the marital madness of Helmer and Nora, Ibsen is questioning the roles of both husband and wife, and what happens when one person dominates such a relationship in a manner that is demeaning to the other, regardless of whether such degradation is carried out in a conscious, intended frame of mind. Ibsen is truly a master playwright, and his play A Doll's House is truly a masterpiece.
This book was way before it's time - Ibsen was a genius!The author himself said that this play was about human rights, not women's rights. While I believe this to be true, I still have no problems understanding why the female rights groups says that "A dolls house" is about women's rights. Whilst this play was written over a hundred years ago, many of the issues about women discussed in "A dolls house" are still applicable today. I think Nora is a *great* role model for a woman of the new millennium!
If you, like me, had to read this as a part of your college literature requirements, give it another try! It is a wonderful book.


Good Try -- But Falls Short of the MarkWhile he succeeds relatively well in the former, he fails in the latter. I can guarantee that unless you are a Wall Street arbitrageur or have a very strong quantitative background in graduate level economics or finance, you will not understand half of what this guy is talking about. I know I didn't. (I may not be the smartest guy in the world, but I am a practicing attorney with an international law firm and have an MBA degree.) And without understanding the financial theory, a reader won't understand why LTCM failed, which is the whole point of the book.
The sad fact is: Either Dunbar doesn't understand this stuff himself (which is what I suspect), or he just doesn't have the knack for making complex ideas simple for the reader.
Nice try, though.
Good story telling, but too dumbed downAll in all, certainly worth the read. A great story! I recommend it to anyone interested in LTCM.
The rise and fall of LTCM
How this could happen? The authors explained in the first chapter that, in a new networked environment, joined Moore's law -every 18 months, processing power doubles while cost holds constant- and Metcalfe's law -the utility of a network equals the square of the number of its users- are dropping exponentially the transaction costs. As transaction costs discovered in the 30's by the economist Ronald Coase are defining the size of the organizations, we can easily understand the increase of mergers, downsizing and outsourcing to keep industrial firms competitive to face new appearing competitors using all the potential of the technology.
In the industrial age, sustainable competitive advantage required leverage over at least one of the Michael Porter's "Five Forces" customers, suppliers, competitors, new entrants, and substitutes. In the digital age, surrounding these five forces are three new forces: digitization, globalization, and deregulation giving harder time to achieve competitive advantage. The value chain is under extreme pressure and is asking to implement a new digital strategy. Such strategy must be constantly rethought and shared by the total organization. Strategy time frame is shrinking from three, five years to 18 months and well thought plans are replaced by moving projects and experiments to test new ideas.
In the second chapter the authors are asking us to design our own killer apps to avoid somebody else to do it. A killer app is a new good or service that establishes an entirely new category not in a scheme of an incremental change but in discontinuity and in big leaps.
Three categories of killer apps are proposed, each one including four killer apps from the external of the organization to networks and to the internal, from the customers to your partners and to your employees.
External -reshaping the landscape- asked to outsource to the customer to integrate the customer in your production process, to cannibalize your market before somebody else is doing it, to treat each customer as a market segment of one for personalization - customization, and to create communities of value for enlarging customer experience.
Networks -building new connections- asked to replace rude interfaces with learning interfaces to gain mutual trust, to ensure continuity for the customer not for yourself to transfer him the advantages of new technology applications, to give away as much information as you can to add value to your information assets, and to structure any transaction as a joint-venture to build long-term relationships.
Internal -redefining the interior- asked to treat your assets as liabilities to concentrate on your information assets; to destroy your value chain to make sure to stay competitive, to manage innovation as a portfolio of options to make sure to be at the forefront of technology, and to hire the children to keep freshness of mind.
In the third chapter the authors are giving us advises from their own experience to unleash the killer app.
To make sure that digital strategy will be implemented the creation of a digital strategy team is recommended with a total involvement of senior managers. A technology radar, a technology pipeline and technical partnerships are other ideas to introduce in the organization to create the necessary environment to surf on the wave of new technologies. Last message from the authors, just do it, means experiment your ideas and your killer app will be coming out.
This book is a real value for CEOs who want to compete in the cyberspace the new marketspace of our common future. Moving to the New Economy is not easy, but we have there, with this book a base to work on the transformation that need our industrial organizations.